A website that advertises a business is often professionally designed. A sleek professional design can help establish a business as a market leader, or at least present the business as dependable.

If you would like to put the site together yourself, there are some great site builders that make the process easier.


You will definitely need your own domain name.
If the domain name for your business is already taken, you could check to see if the name you desire is available for sale.
An alternative is to try some variations, such as having a different extension, such as .net instead of .com.
It is best to go for a .com extension if your business is worldwide. If you will be conducting your business in a particular country, then choose the domain extension of that country. (eg. .com.au  or .us  or .co.uk)

You could also put a dash between two or more words in your domain name if your preferred domain name has been taken. This website, make-website.com has a dash between make and website.
Dashes in domain names have distinct disadvantages. If this site was a business - imagine having to answer your phone:
"Good morning... Make dash Website dot com at your service!" 
People may also forget that your domain name had a dash or two in it, and will dash off to your competition by mistake!

This website was not developed as a business site, so it will not have those disadvantages.


Some SEO (Search Engine Optimization) experts argue that it is better to choose generic terms relating to your business than your business name.
For example, if you have a shoe store called 'Sally Dally' - you would be better off having the domain 'shoestore'

ARGUMENTS FOR:
Search engines will pick up on the name of your website when someone types 'shoestore' into their browser or search engine.
You will have a domain name (if it is a .com) that might greatly increase in value, and will be an asset all on its own.

ARGUMENTS AGAINST:
Most of the 'catchy' generic terms will already be taken. Any that are for sale, will cost you a great deal of money.
People may more easily remember your business name than a generic term.
If you want to branch out in other areas later on, it is easier to do this if you have a name that does not describe your current business.
If the owner of the business 'Sally Mally' later decides she wants to sell handbags or clothing as well as shoes - it might be easier to 'brand' the new items she's adding to the business if her shop is not called 'shoestore'.

A good easy-to-remember name presents a strong basis to build the branding of your business upon.

Fact: Amazon sells books, not jungles! - yet we remember the name and the fact that they sell books.

Fact: Everyone knows Google - but we bet they wouldn't remember a site that was called thebestsearchengineontheinternet.com


A complex retail site is best handled by an expert. For a simpler retail store there are some website builders which include shopping carts, paypal facilities and customer login facilities - such as Soholaunch.
You'll also require a secure SSL certificate from your webhost to keep your customers details private and secure. There is a yearly fee for a SSL certificate, although, rarely, it can be included with the web hosting.


Yes, sex sells - but good content sells more than sex ever will.
Good writing can inform, educate, interest, excite, motivate, persuade or even challenge a reader. It can change a reader's mood, and it can lead a customer to want your product.

It is crucially important that there are no spelling and grammar mistakes in your website. It is important that the syntax of each sentence is logical and follows grammar rules.
It should say a lot in as few words as possible.

The writing should create interest, and entice readers to read on.

If you cannot write like this, or at least write well, it is a very good idea to enage a content writer (copywriter)
A good content writer can take your information and sculpt it into words that get results.

Even better, if your content writer is well-versed in SEO concepts, he or she will be able to put those concepts into practice throughout the content of your site.

Go to our promote website page for more information on SEO concepts.

Another thing that content can do is to actually bring people to your website to your website in the first place.  

Of course, different sites require different styles of writing. Write for the readership - that is, write to suit the people who will be coming to your site.

Business website

Your business domain name

Generic domain names for your business

Shopping carts and Paypal

Content sells